How To Make Black Friday A Green Friday For Your Business

I want to tell you how to make 10 sales, in 48 hours, with ZERO followers ,in 10 steps , without spending a dime. Is this possible? Heck YEA! This strategy is tried and true. I noticed that business owners are raving about their Black Friday deals but no one is raving about their strategy. Well, I want to be different, I am about to tell you my yearly strategy to getting more sales on Black Friday and it isn’t all about discounting your services or products, it’s all about execution!

I created this list to help new and seasoned entrepreneurs get out of their own head when it comes to marketing online. It’s not as hard as we make it out to be. And you don’t need to spend money to make sales.
Lets get started.

Your first 24 hours will be spent on preparation:

Step 1: If you don’t already have them, Take some amazing pictures of your product. This can be done with nothing but your smartphone and sunlight. Legit take your product outside and lay it in the grass if you need to. Add cute little props.  Whatever comes to mind. Just make sure you Take at least 100 pictures with varying backgrounds. Don’t overthink it. If you need to, search YouTube for “product shots with a cellphone” for help.

Step 2: Next we are going to make sure your Instagram is ready. Your 9 most recent pictures need to be of nothing but your product. If you can, show 9 variations or examples of your product. 
If your product only has one option, then show the same product 9 with different backgrounds and angles 

Step 3: Put the link in the description on where to purchase your product. If you are selling a specific product then link that exact page on your website. Not the homepage. If you don’t have a website, then link your Etsy page. If you don’t have Etsy then add “DM for purchase information” just make sure people have a clear way to contact you for purchase. 

Step 4: Create a list of  5-10 different types of people that would be interested in your product. Makes sure some of them are super unique. As an example let’s say you sell unique candles that look and smell great. Think about who is interested in candles?
A few people that come to mind are:
Moms that want their house to smell good, massage therapist that want to set the mood for clients, interior designers creating a cozy environment Real estate professionals doing open houses, modern day witches, brujas and spiritualist that use them for rituals and prayer
The list can go on.  come up with at least 5 but try to come up with as many as possible. Think outside the box.

Step 5: Slide over to Facebook. This is where we will be luring potential customers. Now that you have a good list of people interested in your product it’s time to search for groups THEY would be interested in. 
You need to add yourself to at least 5 groups per type of customer. Each group needs to have at least 5,000 members. So Using our candle example you need to join 5 mom groups, 5 massage groups, 5 interior design groups, etc. you get the point.  If you came up with 5 customer types, you need to join at least 25 groups. Check which ones allow self promotion and which ones don’t. Join all of them, But keep their rules in mind because that will matter for the next day.

Step 6: Come up with some sort of deal or special. It can be a coupon for money off, an extra freebie with purchase, buy one get one…doesn’t matter. Just come up with a deal the only last for 24 hours.
Alright cool! Day 1 prep is over. Now it’s time to move to day 2 for execution 

Step 7: It’s time to post your work in all these groups. How you do this is very important. No one likes a self promoter or a salesman. So don’t be that guy. Your product should speak for itself and the people will be drawn to it will naturally. So post pictures of your product and make sure they each have a small but noticeable watermark of your Instagram page NOT your website or logo.

Your post should engage a conversation based on the type of group you are in. so in a mom group your post should say something like “What do you love your house to smell like? These are few of my favorites” or in a spiritual group you could ask“What candles do you use to manifest money? These are a few I use” or just a simple ”I made these for a family member. I’m so proud them!”

Whatever you do…DO NOT post “Hey, I’m selling these candles” Ironically enough this is like customer repellent because people are never in the mood to be sold to. Just make sure you only make one 1 post in every group you joined. And always keep the group rules in mind.

Step 8: spend the rest of the day engaging with the people on all your post. People will begin asking questions about where to purchase, asking how you make it, posting pictures of their favorite candles etc… be sure to engage with EVERYONE even the people that aren’t asking about purchase. This is your opportunity to make an impact. Be as helpful as possible, make sure you are ALWAYS following group rules. And stay polite even if someone says something rude. Ignore it and Respect the space.

Step 9: Message purchase information to ONLY the people that specifically asked. Be sure to tell them about the special you created that is for TODAY ONLY.

Step 10: Rake in the sales. Peep this math. If you only joined 25 groups and each of those groups had only 5,000 members that’s 125,000 people. If only 30% actually saw your post that is 37,000 people. If only 5% of those people actually engage with your post. That is 1,875 people. If only 2% of those people actually convert to a purchase..that is 37 orders.
And remember the goal was only 10 sales

So does this sound doable? try it as a personal challenge to yourself just to see what happens. You literally have nothing to lose. You are only one shot away from having more sales in your business, shoot your shot!

I hope this helped🥰

Did you find this post valuable? I love hearing what you have to say, so comment below!

10 Unconventional Ways To Live Your Life As A Purposeful Mom In 2019

Would you say that you are living a meaningful life as a Mom? While it was brought to my attention by my dear daughter that I am the best Mom in the world. There were days when I felt as I was the worst mom because I allowed other things to control my time. I don’t live like the typical American Mothers. Most moms work full-time, send their children to school, and only spend 2 hours a night with their children. I do the opposite, I am a homeschool educator, work part-time, spend lots of time with my daughter and run multiple business from home. No this doesn’t make me better than the next mom, however I am positioned to teach other mothers how to become more intentional as a mother.

In this season you want to become more intentional about how this life at this moment will works for you, your family, and those who are dear to you. In realizing this, you have to understand that things aren’t going to be straight and narrow or go the way you want to go but in order to be more purposeful as a mom, we have to be unconventional. Let’s talk about 10 ways you can start to live more intentional in 2019.

  1. Monitor your social media. Social media can wreck your intentions. We sometimes get lost in time and trans in scrolling. There are so many people doing so many things, and you feel like the odds are against you because so many people are doing what you do. But no one can do it like you. After my daughter told me that I spend too much time on my phone, I felt horrible, because I realized how much it had taken over my life. I then, took advantage of the Screen Time tracking that’s within my smart phone settings. While tracking my time, I was clocking at 6-7 hours on social media per day! Yikes, time not well spend! You may have a monitoring app that helps you track how long you are on social media. Here is my sound advice: take 15 minutes later in the morning to check in on your news feeds, 15 minutes mid-day and 15 minutes at night. This will allow you to focus on gaining favor in your line of work, for yourself, your family and the Most High Divine.
  2. Create uninterrupted working time. Working from home can be a challenge when you have children who have needs and a list of demands that need to met but it is imperative to block your schedule on a daily basis to focus on expanding your capacity in your work. Find 30 minutes in the morning before the little ones awake to identify 3 things that are a high priority for that day and create the time to completes the task through the day. Putting to much on your plate, will not allow you to focus or finish. So do the work, one step at a time.
  3. Abandon Business Goals. The point of working from home is to spend more time with your children and this is a priority. I often speak with clients who have a 10 goals this year for their business and I ask “does these goals include your family?” Sometimes our business goals can be filled with selfish ambitions and it knocks us off the trail our vision. So, ditch the business goals and focus on allowing the Most High God to lead you to the BIGGER vision of who you are becoming and this will allow you to start being more intentional in your business.
  4. Pick 7 meals and rotate them. As a home educator, business owner, and working part-time, cooking every day is a challenge! It isn’t about meal planning, its about simplicity in your meals. You can plan a complicated meal or you can plan something that aligns with your dietary factors and make it work! Find 7 meals that your family enjoys and rotate them. I find that cooking most of meals on a Sunday and Monday and freezing what needs to be is helpful in time-management.
  5. Take naps. The biggest debt in this world is sleep! There are so many people who are sleep deprived and as a Mother, we lack this in a big way. Find 10-30 minutes through your day to get your zzz’s. Your health depends on it.
  6. Pitch the clothes that you don’t wear. I don’t go to an office, most of my time is spent at home. So I decided to throw out a ton of clothes that no longer serve a purpose and stick with clothes that bring me joy such as scrubs, black bottoms, a few pair of jeans and lots of tops! It is solely up to what you keep and what you pitch, but be sure that you use the KonMarie saying ” Does this bring me joy?” If it doesn’t, thank it for serving its purpose and bless it forward!
  7. Simplify your home products. OMG, this is HUGE! Do you have tons of makeup? Do you have a ton of cleaning products? Simplify it! Most of the makeup you may have is expired or no longer an in-style color or even the products you have may be toxic ( if you are looking for chemical-free, environmental safe products, I recommend these . Go through all of your products and check the expiration date on them and get rid of outdated products.
  8. Stick with a strict to-do list. As a mom, time flies daily, but having a must-do list will allow you to be intentional with your time. This is the “3 things I Must Do List”, that you create each morning. I suggest making a list of all the things you need to do through the week on Sunday and focusing on three at a time each day. This will make things go a lot smoother through the day. You just have to be consistent.
  9. Shop online and ditch the stores. This happens to be something that isn’t unorthodox these days. More and more people are starting to shop on because it saves more time and you actually save more money. And not to mention, it is delivered directly to your door steps! I love the fact the fact the I can get all of my makeup, clothes, and other consumable products from one place ( check it out: ) Heck, you can even grocery shop online!
  10. Focus on your man!! I know this seems wildly crazy but it is wildly needed. We spend so much time focusing on the kids, our must-do list, our calling, purpose and self,that we often neglect one of our greatest supporters, our hubbies. Go on more dates, have a romantic evening without the kids, sit on the porch after your children are sleeping and have a heart to heart conversation, engage in more pillow talks, ask him “what he needs?”, and have more sex! Focusing on your biggest supporter, can mean big win for you all, so don’t forget to focus on your man.

While this year is in full swing for many people, that we are intentional, brave, authentic, open to change, and life-learners.

How do you simplify your life? I would love for you to share your tips and if you love these tips, share this with Moms who need them.

Are You Blending Or Branding in Your Business?

Everyone is not your client! When you attempt to serve everyone- you start to struggle in building your business. It is very difficult to brand you and create effective marketing. In today’s, article I am providing 3 key questions to help influence why the right clients will pay you.

In this competitive world of business, a steady flow of clients is necessary. But you want paying clients, not people who ask you to do free. Doing free will only keep your business in stagnation. Building relationships with the right audience will increase your conversion rates into paying clients.

Continue reading → Are You Blending Or Branding in Your Business?

How To Conquer The Winter Woes

I don’t know about you but winter can be hard on a sisters motivation! I always want to just hibernate until spring. But we all know that is not about to happen because we are not bears, we are humans. We just have to shift our mind-set about winter. This can actually be our most winning season! Yep, you can WIN in the WINTER! Let me share with you three things you can do to conquer the depressions of winter.

  1. Conquer your clutter. I know that it seems everybody is saying “get rid of the clutter” but GIRL! clutter is BIG! Clearing it is life changing, seriously. Netflix ran a series about the KonMarie Method of cleaning and I loved it! If you don’t know who Marie Kondo is, you should youtube her. I read her book “The Magic of Tidying Up”, a few years ago and did a clean sweep of my home. Over the past summer, I did another clean sweep, getting rid of loads of clothes and 2 bulk pick ups. It seems as if you are getting rid of the your whole life but in some instances you are. Look at it as clearing away things that no longer align with who you are. This will help you prepare for the new season.
  2. Run a Trial. I know you are thinking, “Ok what does that mean?” Well as you start prepare for a new season, start trying new things. Last week, I decided that I wanted to try a new dish. So I gathered the items on the recipe, cooked and sort of love it. There were a few ingredients that I could eliminate and replace with the ones I love. But trying it is the key to actually learning if you will love something. If you want to start a business, go for it! With so many direct sales companies on the market that cost very little to join, I am sure you can find one that suits your needs. Here is one I recommend for women, .If you want to start a new weight loss routine, try this for 30 days, If you want to do a marathon in the spring or summer, start saving your money, creating a work out and meal plan to jumpstart in the next 30 days. My mentor always said “be ready, so that you don’t have to get ready”. When you run a trial, you are only prepping yourself for the things that you want to achieve during the year or the month. But you must start with a plan. And if it doesn’t suit you, stop and start with a new thing until you find your thing.
  3. Dial a friend. Listen, you are not the only one going through this cold, dry, dreary season, your friend is too! Checking in on each other is like having a warm bowl of soup, it’s comforting. We all go through it but we are not here to go through it alone. So girl, call your friend! Shoot, why not Facetime and have a good, belly bursting laugh! It will soothe your souls.

While we can not predict the weather, we can control how it affects our being. Having a good mind-set and putting forth the effort, will allow you to own you season.

Remember, you are one shot away from a completely different life.

What are you doing to win in the winter? I would love for you to comment and thank you for sharing!

3 Tips For Introvert Marketers

If you’re an introvert entrepreneur, chances are, you’re finding a hard time marketing yourself online?

Video marketing isn’t for everyone but marketing your business online is crucial if you want more leads, sales and sign-ups for your home-business.  

Being an introvert is not a disadvantage, it means we need to do things differently to share our message.

Here are three attraction marketing tips that I use to get leads, sales and sign-ups even as an introvert.

Continue reading → 3 Tips For Introvert Marketers

How To Thrive In The Social Media Chaos

Are you lost in all the social media commotion?

Social Media is the noisiest place on earth, besides the busy streets of NY. You absorb hundreds of lives in a matter of minutes! It can be very confusing, especially when you’re trying to grow your professional brand online. I  pondered on this question, “How do I want to show up in my life?”  This question took me through a journey of rediscovering myself and identifying those things that I was passionate about. I ask that you ask yourself that very same question. Then decide to take a social media sabbatical to seek clarity in your life.  Here are a few tips to help you survive in the social media chaos.

Continue reading → How To Thrive In The Social Media Chaos